When I started INEX Fitness, I never imagined I’d end up building brands for other businesses. But as my gym grew, I realized the power of a strong brand—so I dove into website design, content creation, and digital marketing. Working with other businesses across various industries, I learned how to target the right audience with a clear, consistent message. That insight led me to launch PROSONA Creative Branding, where I help businesses develop their unique identities and connect with customers through thoughtful, strategic branding. It’s been an incredible journey of growth and discovery.